Nearly every business today engages in some form of cloud computing because it makes their business run more smoothly and benefits their customers. However, while some smaller companies see cloud computing as a nice benefit for their business, it’s essential for larger companies.

If cloud computing is a necessity for your company, it’s important to focus resources on cloud optimization especially if you have many cloud components and services that have to work with one another.

While it was okay to deploy multiple cloud-based services and let them run as they may, today it’s essential to your company’s productivity, compliance, and security that you closely monitor these services and ensure their optimization. If you have not, it may be time to consider a telecom audit to make sure everything is in order.

How To Improve Cloud Optimization

The first thing to look at when optimizing your cloud infrastructure is cloud analytics. Data gathered through analyzing the performance of your cloud-based services and components will show you where you can improve efficiency. It’s vital that you collect this data on a regular basis because the addition of new components or changes to the system over time can affect services making them less efficient and less secure.

The next aspect of cloud computing to look at is cost optimization when you’re using services such as Azure. The factor that drives Azure costs up is that services are almost always running and continue to do so unless they’re deliberately switched off. This means that non-production resources are running even when you don’t need them. Cost optimizing for Azure and others can be achieved by telling developers to turn off the non-essential or non-production services or only run them on an as-needed basis. Doing this simple task can save your business a lot of money when deploying and testing on Azure’s platform.

An easy way to check on the status of Azure services is to use a scheduling application, which allows your admins to connect with Azure accounts to view which services and resources are being used.

Another way to monitor cloud services such as Google and AWS is to use specific APIs that allow the user to see the exact amount of resource consumption that’s taking place. This continuous monitoring of your cloud resources will give you a better handle on what services are costing the most, and let you see if there are any expenditures you could do without.

Become More Efficient

In addition to saving your company money, continuous monitoring of cloud-based services is vital to increasing your overall efficiency. Again, using specific APIs, you can optimize how your cloud services and components are being used by ensuring your virtual machines are of adequate size and scale and making sure you eliminate idle or unused resources.

The data reported by this monitoring ensures your company’s cloud is running optimally and that it’s cost effective.

Manage Costs

Anyone who’s deployed VM via Azure or Google Cloud knows how quickly costs can spiral out of control. Fortunately, there are things you can do to minimize what you’re paying without sacrificing the level of service that you’re providing to your customers or the tools required to run your business.

Microsoft via their Azure billing portal offers minimal reporting tools to let you know how efficient your system is, however, to get better data you’ll want to consider a third party tool. Google, too, offers a service that’s available for free that gives insights into your cloud usage, but again, a third party option may give you more advanced reporting that can save you money in the long term. Many of these tools allow you to group and report in a variety of ways to see what you’re spending on VMs, SQL, Azure, Google and the various apps associated with running cloud-based services.


Cloud service usage tends to rise and fall due to demand, which is why it’s beneficial to utilize automation tools to scale up or down accordingly. If you’re using Azure, Microsoft offers their own set of tools that ensure continuous monitoring of your cloud assets to ensure compliance and security.

Automation also ensures your applications and infrastructure are up to date, and allows issues to be tackled immediately when they arise. This saves you and your IT department time and money in the long run by ensuring your cloud services are efficient and running optimally.

Scrutinize Service Needs

Every app associated with your cloud services has a basic service profile, which means what it’s designed to do or what is the core function. Apps that are customer facing have different service levels than do apps that are employee facing.

If you analyze the costs and services provided for the many applications you use and weigh services needed with services wanted, you can get a better handle on your cloud expenditures and make your cloud services leaner and more efficient.

Notice Usage Patterns

It’s important to monitor how and when your customers are using your services and identify patterns. Once you recognize these patterns, you can better tailor your resources so they scale at peak times or when the demand increases. Constant monitoring of these usage trends and patterns ensures your network has the capacity when it’s needed and ensures you’re not caught unprepared when traffic or usage spikes.

Scrutinize Your Architecture

While the apps and services you deploy are vital to your company’s success and your customers’ satisfaction, your architecture is equally critical. Knowing the capabilities of your architecture will give you a better idea of what techniques you can use to optimize your services and ensure you can scale as your business grows.